How the Better Business Bureau Instills

Philip “Phil” Kwilose earned his bachelor of science in business from St. Xavier University in Chicago, Illinois, before accepting a job as an outside sales representative with Central Steel & Wire Company. Currently residing in Cedar Rapids, Iowa, Phil Kwilose serves as the general manager for Five Star Home Improvement, LLC, an Iowa City business that earned a rating as a number one roofer from the Better Business Bureau, which works to empower and educate consumers.

Established in 1912, the Better Business Bureau (BBB) operates as a not-for-profit organization aiming to increase trust within the marketplace. In an effort to reach this goal, the organization creates a place where consumers can read about and review businesses across the country. Additionally, the bureau set up the BBB Institute for Marketplace Trust.

The BBB Institute for Marketplace Trust aims to give consumers the resources they need to protect themselves in the marketplace. To that end, it creates educational programs that consumers can access both in person and online. Additionally, the institute conducts research on the marketplace and uses it to provide best practices to businesses looking to offer trustworthy service to consumers.

How to Choose the Right Bait When Fishing

Iowa-based leader Phillip “Phil” Kwilose serves as the general manager for Five Star Home Improvement, LLC, in Iowa City. Outside of work, the Cedar Rapids resident enjoys a range of outdoor activities. One such activity that Phil Kwilose is fond of is fishing.

When it comes to fishing bait, there are a lot of options in terms of color, size, and type. Whether you are using live or artificial bait, it is important to match the bait to the fish’s normal prey. This includes matching the size, since too large of bait alarms the fish and too small of bait is ignored. It is also important to mimic natural color. While there are brightly colored artificial baits, they are best reserved for offshore applications where noticing the color is less likely.

In addition to the natural prey of the fish you are targeting, consider both the location and the weather. In freshwater, artificial bait gets the best response, while live bait works better for saltwater fishing. When using live bait, make sure the bait is legal in the area you are fishing and cast your line gently so the bait does not fall off the hook. Meanwhile, remember that weather dictates fish behavior. On cold days, fish prefer staying below the surface, so darker bait is suitable. Warmer days result in clearer water, so the color of the bait is more important.

Finally, you should consider the season. This impacts water temperatures and makes certain baits more effective than others. Slower-moving bait works best in cold water, while faster baits are best for warmer waters. Spring spawning season also results in the fish being more aggressive, and faster baits pair well with this change in behavior.